Design-led manufacturing and marketing

Britax Childcare designs, assembles and markets a premium range of children’s car seats and wheeled goods. Childcare has leading brands in each of its principal markets including Europe (Britax®), Australia (Safe‘n’Sound®, Steelcraft®) and the US (Britax®).

Childcare’s products are distributed through independent specialist retailers, multiple retail chains and vehicle OEMs. Childcare has a reputation for developing innovative, premium quality products, for example, it is the industry leader in the development and promotion of ISOFIX for children’s car seats.